Greenwashing

Amidst a healthy uptick in investment returns and consumer confidence, the ESG sector is coming to grips with increasing concern about greenwashing, which has now become the major deterrent for investors – up from 45 per cent in 2022 to 52 per cent today.

It doesn’t matter whether funds mislead investors with intent or not, and it doesn’t matter if other parties were partly to blame. The authorities have had enough of the excuses, and they’re lobbing record fines at transgressors.

Marketing ESG credentials could be greenwashing even if correctly disclosed, according to Zenith, but going “dark” on disclosure isn’t an option either.