The chief executive-elect of AMP Limited, once a financial services giant in size and stature – boasting for a time the advertising slogan: ‘We will always be there’ – faces the biggest task of her career. Her track record could not be better. The advertising slogan sounded good, if overly ambitious, for its post-IPO times. The sector’s predilection for M&A activity pre-dates even the Hawke-Keating financial deregulation of the early 1980s. Perhaps AMP’s motto in its stated founding purpose would have been better: ‘Amicus Certus in Re Incerta’,