Home / In Practice / How robo-advice leads to further investments
How robo-advice leads to further investments
In Practice

While the buzz surrounding its introduction just over ten years ago has abated, an increasing body of research is building on the value of robo-advice. A new paper shows the benefits can be wide-reaching.

More than a marketing tool for index managers or various asset allocators and other agents, robo-advice, when properly constructed with a minimum of distortions – especially commissions – has enormous potential to both grow and improve the efficacy of the savings system.

What is generally considered the first robo-adviser is Betterment, started by Jon Stein, a fintech entrepreneur, in 2008 and opened for business in 2010. Stein remains chairman after appointing Sarah Kirshbaum Levy as chief executive in December last year.

With an estimated US$18 billion ($23.4 billion) in assets under management, Betterment is the third-largest such platform in the US, having been overtaken by financial services giants Vanguard, with US$230 billion ($299 billion) on its robo platform, and Schwab, with US$63 billion ($81.8 billion), according to US publisher ‘Robo Adviser Pros’. The total US market was said to be worth just under US$1 trillion ($1.3 trillion) in 2020.

The latest research, labelled a “working paper,” was published this month (June) by researchers Marie Brière, head of the Amundi Research Center affiliated with the Paris Dauphine University, and Milo Bianchi of the Toulouse School of Economics, TSM, and IUF, University of Toulouse Capitole. The lead editors are both Amundi executives – Pascal Blanque, the manager’s CIO, and Philippe Ithurbide, a senior economic adviser.

Key findings in the paper, which involved behaviour from a sample of 17,000 subscribers, who had signed-up to consider the service and went on to invest in the proposed portfolio within their plan at 713 companies, include:

  • Investors with smaller portfolios are more likely to invest a larger proportion of their portfolio with the robo.
  • Wealthier investors are more likely to be ‘robo-curious’ rather than to be ‘robo-takers’. That is, they are more likely to acquire information about the robo without subscribing to the service.
  • There is a positive correlation between the distance between the robo’s recommended portfolio and the investor’s current allocation. The further away the recommendation of the robo, the more likely it becomes that the investor accepts it. The researchers note that this contrasts with one of the ways many advisers use to gain trust with their clients and prospects, by accommodating the client’s beliefs and strategies. The effect is stronger when the robo proposes riskier allocations.
  • Robo-takers increase their trading activities after they subscribe to the robo and, importantly, increase their investment in the company’s saving plan.
  • Increased activities are associated with a change in risk exposure. After subscription, robo-takers increase their equity share by 55 per cent, relative to the average equity share of 15.7 per cent
  • Robo-takers reduce their weightings to bonds and money market funds and increase the weightings to balanced and equity funds.
  • Robo-takers experience an increase in annual returns of 80 per cent, relative to the average return of 6.7 per cent. After adjusting for the increased risk in the portfolio due to higher equity weightings, the researchers say the “robo treatment” increases returns by between 3-4 percentage points annually.

Brière and Bianchi say: “Together with the increased investment in the saving plan and considering that the management fees associated to the [Amundi] robo are much smaller, these results suggest that the robo can have a significant impact on investors’ wealth accumulation in the long run.”

The researchers had access to the data from Amundi, Europe’s largest fund manager, which offers funds management to French savings plans, between 2016 and 2018. This allowed them to study differences between pre-launch behaviour and post-launch. The service was launched in August 2017 and the study is based on the experiences of about 8,000 companies with access to the Amundi offering for their employee savings plans.

The working paper also sources 37 separate pieces of research, including two smaller studies by Brière and Bianchi also published this year.

The main finding of one of these other studies is no surprise; it finds that robots have low operating costs and allow access to a broader set of investors. The other, however, finds that there is considerable mistrust of algorithms in the savings community.

They say in the working paper: “An important dimension concerns the dynamics of human-to-robo interaction in the context of financial services. Building trust is key for financial services, and at the same time mistrust in algorithms seems particularly severe in this context…

“In addition, investors may value a trusting relationship with their adviser even beyond financial performance. Human-to-robo interactions are important when investors decide on whether to accept the robo service and possibly change their portfolio allocations.

“They are also important over time, when they may be induced to pay attention to their portfolios even if not used to do so, or when they may be advised to rebalance their portfolio in a given direction even if tempted to do otherwise…”

Even in 2008, when Jon Stein started to build the systems behind Betterment, the technology itself was nothing new. Human wealth managers had been using automated portfolio allocation software since the early 2000s. But until 2008, they tended to be the only ones who could buy the technology, so clients had to employ a financial adviser to benefit from the innovation.

Today, most robo-advisers put to use passive indexing strategies that are optimised using some variant of modern portfolio theory. There are now others which offer more specialist strategies, such as for ESG or even those which mimic hedge funds.

Print Article

Leave a comment

Your email address will not be published. Required fields are marked *

  • Related
    In Practice
    ESG question answered: ‘green’ super funds outperform

    The Responsible Investment Association of Australasia delivered an early Christmas present for ESG investors and trustees alike, confirming the long-debated question as to whether ‘green’ or ‘responsible’ super funds outperform. The answer was a resounding yes for those funds that are categorised as leaders according to the RIAA’s extensive survey and due diligence process. The…

    Drew Meredith | 6th Dec 2021 | More
    In Practice
    As adviser numbers dwindle, pressure turns to industry funds

    As the FASEA exam deadline of 1 January 2022 nears, the significant impacts on the financial advice industry continue to garner headlines. According to reports, total adviser numbers have now fallen to below 19,000 with many more set to leave in 2022. Similarly, statistics suggest there are as many as 2 million unadvised clients in…

    Drew Meredith | 6th Dec 2021 | More
    In Practice
    Measuring impact key to delivering on UN SDGs

    Since their adoption, the 17 Sustainable Development Goals (SDGs) have been a mixed bag with a long list of lessons learned by United Nations member states and private market investors alike.  The 17 SDGs present an opportunity to invest in the sustainable future of people and the planet. The opportunities cover a wide array of…

    Ishan Dan | 6th Dec 2021 | More
    Evergreen ratings highlights new venture capital prospect
    Ishan Dan | 18th Nov 2021 | More
    IN60 with Andre Roberts from Invesco
    The Inside Adviser | 18th Oct 2021 | More
    INSight#118 with Ashok Bhatia from Neuberger Berman
    The Inside Adviser | 17th Nov 2021 | More
    INSight #113 with Sebastian Evans from NAOS Asset Management
    The Inside Adviser | 15th Nov 2021 | More
    As adviser numbers dwindle, pressure turns to industry funds
    Drew Meredith | 6th Dec 2021 | More
    INSight#129 with Richard Quin from Bentham Asset Management
    The Inside Adviser | 15th Nov 2021 | More