Boutique global equities manager AtlasTrend has turned to Google Home in a bid to increase engagement with its investor content. Investors will be able to use voice activation technology to inquire about stocks in their portfolio and general investment topics.
AtlasTrend has been in the market since 2015, offering four global thematic equity portfolios: the Online Shopping Spree Fund; Big Data Big Fund; Splurging Baby Boomers Fund; and Healthy Lifestyle Fund.
It’s still a small manager though, saying only that its funds under management are “in the millions”.
The top-performing fund is the Online Shopping Spree Fund, which is up 26.9 per cent over the 12 months to the end of February.
AtlasTrend also offers a “membership” for non-investors. For $10 a month, members have access to regular investment commentaries, stock reports and investment strategy insights.
The idea is to convert these members to investors over time. But like a lot of other investment managers, Atlas Trend has discovered that engagement with the content is not what they would have hoped for.
Kent Kwan, an AtlasTrend co-founder and former JP Morgan portfolio manager, said the group’s testing had demonstrated that engagement with voice activated content is higher.
“We have given people a lot of content over the past couple of years. What we have learned is that a lot of people are not engaged,” Kwan said.
“We tried audio and video and got more engagement, and that led us to voice activation.”
The new service, Astro, runs on Google Home and includes stock reports, market commentaries, investment market roundups and strategy insights.
Kwan says AtlasTrend has 3,000 people on its platform, both investors and non-investor “members”.
It has no ongoing management fee and charges 10 basis points for fund expenses. It charges a performance fee of 15 per cent on gains (with no hurdle), which is applied to individual investors when they realise gains.